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Research studies
have shown the outstanding effectiveness of promotional products — especially
in a tough economy — in developing brand identity, generating leads, improving
direct mail/advertising responses, encouraging repeat/return business,
increasing trade show traffic and building customer loyalty.
Each month hosts abundant opportunities to use promotional
products for a variety of reasons:
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corporate gift-giving
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safety programs
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building customer loyalty
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launching a new product
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corporate endorsement
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charity sponsorships
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employee incentives
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consumer education
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reinforcing your brand
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awards/recognition
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product tie-ins
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commemoratives
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We've provided here a partial list of events for this time of
the year.* There are month-long observances, week-long celebrations
and numerous daily holidays. Some events are by official Presidential
proclamation (e.g., National Flag Week), others are sponsored events, designed
to educate and raise awareness (e.g., American Diabetes Month, AIDS Awareness
Day). There are sports events (e.g., World Series), religious holidays (e.g.,
Rosh Hashanah, Easter), ethnic/international observances (e.g., Chinese New
Year), national holidays/observances (e.g., Mother's Day, Fourth of
July/Independence Day), historic anniversaries (e.g., Pearl Harbor Day) and
important birthday observances (e.g., William Shakespeare, Margaret Sanger).
Most events in the list we've complied are obvious and popular,
a few are obscure-but interesting-and some are included just to get your
creative juices working. The potential is limited only by your imagination.
It's easy to see: there are very few bad times to use promotional products!
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